“I just think it’s so funny that there is someone sitting at home who doesn’t work in music that cares enough about this stuff to know who the EVP of marketing at RCA is.” “Now, you’re pretty much the GM of a team.” Back then, you could just be the fucking manager at McDonald’s, making sure the burgers was in the thing and you’re cool,” says Barry Hefner, co-founder of the management company and label SinceThe80s, which boasts J.I.D. “To me, the managerial space went from being a manager to a GM.
No, Travis Scott Wasn't Banned From Playing Rolling Loud Venue In most, but not all cases, these figures have put their own artistic career on the back burner to focus on developing new talent, sometimes to cultivate a more prosperous music scene in their beloved hometown, and sometimes to work in vastly different subgenres than those they could as vocalists. It’s not uncommon for people in music to straddle multiple roles - producers and A&Rs, singers and songwriters - but an increasing number of rappers have decided to try their hand at management. But nowadays, with artists being visible 24/7 and the industry undergoing tectonic shifts seemingly every few years, the role of a manager has changed, and so have the people doing it. Casual fans usually only hear about them when there’s serious drama (either personal or financial), and they’re frequently seen as trying to cynically swoop in on the New Hot Thing with only a cursory interest in the art they’re making. Music managers don’t exactly have a sterling reputation in the broad pop-culture consciousness.
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